Pramāṇa, the annual research conference organized by the Symbiosis Centre for Media and Communication (SCMC), exemplifies the institution's unwavering commitment to academic scholarship and research. The term Pramāṇa, meaning "means of knowledge" in Indian epistemology, reflects the philosophical foundation of the conference, symbolizing the pursuit of valid and reliable knowledge through various methods, including pratyakṣa (perception), anumāṇa (inference), upamāṇa (comparison), arthāpatti (postulation), anupalabdhi (cognitive proof) and śabda (testimonial). The Pramāṇa conference is an initiative to create an intellectual environment where academics, researchers and students can engage in critical discussions on contemporary media issues, promoting innovative perspectives and thorough analysis.